Blogging: Leserfreundliche Posts schreiben Blogging gehört für viele Kleinunternehmer zum festen Bestandteil ihrer Content- und SEO-Strategie. Damit die Blogposts aber auch erfolgreich ranken und in den Suchmaschinen gefunden werden, müssen sie vor allem eins sein: Leserfreundlich. Was leserfreundliche Posts für das Blogging im Zeitalter von Informationsüberflutung und abnehmender Aufmerksamkeitsspanne Bedeutung, erfährst du in diesem Post. […]
Social Media Experiences. Why Instagram isn’t for you.
Maybe Social Media and especially Instagram isn’t for you. “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark Twain In 2016 I went to a wedding photography conference in New York to attend an awesome workshop about finding your style and voice. One of the messages […]
Personal Branding – 4 Common misconceptions
„The keys to brand success are self-definition, transparency, authenticity, and accountability.“ Simon Mainwaring The most common misconceptions about Personal Branding. We‘ve all been there. Jumping on the fast train of false ideas about personal branding. About what it is, how it is done and what it can do for you. Or maybe not. So […]
The Journey Journal – Five Lessons I learned in 2018
„Never let formal education get in the way of your learning. “ Mark Twain Yes. Learning is a very important thing in life. I spend most of my life in some kind of learning institution. Even when I was working full-time I thought it would be a good idea to enroll in university and study […]
Personal Branding. The Brand You-Challenge.
Who doesn’t love a challenge? You can see your growth, become a different you and try out something new. As creating your personal brand can sometimes be pretty overwhelming, why not add a little bit of lightness to the process and grow your brand with your own personal challenge?
The Journey Journal. Foreign limitations.
„Nothing is impossible. The word itself says ‚I‘m possible‘.“ Audrey Hepburn May the expectations will always be in your favor. Four years ago. At Berlin‘s central station I was meeting up with a friend. It was a time of change for us both. She had finally found a job after years of chaos. I was […]
Personal Branding. Why weaknesses and flaws matter.
“Every weakness contains within itself a strength.” Endō Shūsaku The highlight reel of our life. By now you probably know that I kick off every blog post with a quote. A quote to frame the post and kind of become the thread of it. Usually, I need more time to find a fitting quote. […]
The Journey Journals. Why you need a super-group.
„The person who says it cannot be done should not interrupt the person who is doing it.“ Chinese Proverb How to choose your supporters. Blunt and simple. This is what this blog post is going to be about. It’s about choosing and seeking out the right people to cheer you up, support you and get […]
Personal Branding Photography. 5 Reason why you need it
„Pearls don’t lie on the seashore. If you want one, you must dive for it.“ Chinese Proverb Finding a quote for a „5 reasons why“-post is difficult. But this Chinese proverb is actually pretty fitting and sums up what personal branding photography is all about. First finding your inner hidden gem (=a pearl on the […]
Social Media Experiences. Check your goals.
„Success is getting what you want; happiness is wanting what you get.“ W.P. Kinsella What is your Social Media aiming for? Usually, I start with a quote that is clearly aligned with the topic of the day. Today the quote is all about getting one thing and maybe wanting another. And it surely is not […]